About

Ringarooma kid. Snowboard bum. Silicon Valley marketer.
Back home.

I'm John Hammond. Fifteen years launching websites for tech companies in San Francisco, now doing the same for the businesses I grew up around.

41°26′S
  1. 41°S · 1980s
    Scottsdale, TAS
    Born
  2. 41°S
    Ringarooma, TAS
    Raised
  3. Wherever it snowed
    The mountains
    Snowboard coaching + UTAS
  4. 37°N · 15 yrs
    San Francisco
    Tech marketing, MindK, Themekraft
  5. 41°S · 2026
    Launceston, TAS
    Design41
12,800 km
between San Francisco and Launceston. I made the trip a lot.
41°
south. The latitude of Launceston, and the name of the business.
2016 →
the year I built the web team that still builds every Design41 site.
The long version

Six places, one thread: making things people actually use.

  1. Scottsdale

    Born in Tasmania

    Born in Tasmania's North‑East, an hour up the road from Launceston.

  2. Ringarooma

    Raised in a town of a few hundred

    A farming community where every business is a family name and a reputation. That's still who I build for.

  3. The mountains

    Coached snowboarding through my twenties

    Followed the winters — Japan, the United States, New Zealand — coaching on the mountain and finishing a Marketing degree at UTAS between seasons.

  4. San Francisco

    Into tech in my late twenties

    Marketing for startups and studios where every dollar had to prove itself. Websites that had to work, not just look good.

  5. 2016

    Launched the web design + dev arm of MindK and Themekraft

    Built and ran the team that's still behind every Design41 project today: project managers, designers and developers who've shipped hundreds of sites together.

  6. 2026

    Home to Launceston. Design41.

    Named for the latitude. Same team, same standards, now in the CBD alongside the businesses I want to work with.

The team

Not a one‑man band.

I scope the project with you and stay across it. A project manager runs the day‑to‑day. Designers and developers I've worked with since 2016 do the building.

  1. You + me
    Scope & strategy
    Coffee, goals, platform, fixed price
  2. One contact
    Your project manager
    Runs the job day to day, brief to launch
  3. 5+
    Designers & developers
    Squarespace, WordPress, Webflow, Astro

Coffee's on me.

Energize coworking, Launceston CBD. Or a call, if you're further out.

Book a call →